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Google Analytics

Google Analytics is a free website analysis tool that provides detailed reports about who is visiting your website. Digital Strategy and Development provides various monthly Google Analytics reports for our clients. Reports often include information about the top content areas of your site and which geographic areas (countries, states, cities, etc) visited your site (many other reports are available – depending upon your content and interest level.)

Explanations of some of the terms used in the reports are listed below:

A pageview is an instance of a page being loaded by a browser. If a visitor hits reload after reaching the page, this counts as an additional pageview. If a user navigates to a different page and then returns to the original page, a second pageview is recorded.

Unique Pageview
A unique pageview aggregates pageviews that are generated by the same user during the same session. A session is considered to have ended if the user has been inactive on the site for 30 minutes.

Avg. Time on Page
The way that Google Analytics calculates average time on a site is by subtracting the timestamps between the first and the last pageview of a visit. If a visitor to your site bounced, they by definition only had one pageview. Therefore it is impossible to calculate an average time on site for visitors that bounced because they did not have a second pageview.  There is no way for Google Analytics to know exactly when a visitor left the site since no information is sent back when the visitor closes their browser or navigates to a different site.

Bounce Rate
Bounce rate is the percentage of visits in which the person left your site from the entrance (landing) page (they left the site from the same page they entered it on). A high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors and/or the content is not what the user was looking for.