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Click here to find out why you shouldn’t use “click here” on your website
Jul. 17, 2017—We’ve all seen it… To sign up, click here. To watch a video on this topic, click here. Read more about this topic here. But just because “click here” is ubiquitous on the web, doesn’t mean it’s best way to help your readers navigate your website. Here are a few reasons to avoid it: SEO:...
YouTube tips and tricks
Sep. 12, 2014—When having your videos uploaded to the university’s YouTube channel, it’s important to include descriptive titles, good tags and a helpful description. Remember, these will not only help your videos be found on YouTube, but everywhere else too: YouTube is the world’s second-largest search engine. So write with search engine optimization in mind: Title Keep...
Trademark Licensing moves into OmniUpdate
Mar. 20, 2014—The Office of Trademark Licensing, which ensures that Vanderbilt’s brand identity is properly represented on goods and services, moved into OmniUpdate and went live with a redesign at the end of February. Thanks to Mary Ann Daniel-Kaszuba for being such a great partner on this project!
We need a website TODAY: The beauty of my.vanderbilt.edu
Jan. 17, 2013—“I know you guys are really busy, but – I need a website right away. Like, TODAY.” They’re the words that every project manager dreads, and hears about once a week. We understand: Work piles up, deadlines sneak up on you, you plan an entire publication around a website and then forget to ask someone...
Watch: Web usability design
Nov. 1, 2011—Watch video of Carlos Hooper from VUMC Strategic Marketing speaking Oct. 31 at a DigitalVU month event. Hooper, who holds an MFA in interactive design and teaches at the Art Institute, discusses best practices of UI design. The event was part of DigitalVU month at Vanderbilt, co-coordinated by Medical Center Web and Creative Servicesand University Web Communications with support...
Watch: Blogging best practices
Oct. 31, 2011—Watch video of popular blogger and social media expert Jessica Turner sharing some of the industry’s best blogging practices to create a space that is read, utilized and shared on a regular basis. Turner has much experience working with individuals and companies to create blogs that reflect their personalities, achieve their goals and generate traffic. The event was...
Watch: Using technology to engage students beyond the classroom walls
Oct. 21, 2011—Watch video of an Oct. 20 presentation “Using technology to engage students beyond the classroom walls” with Corbette Doyle and Stephanie Milne. This session provides a hands-on look at Twitter as a tool to encourage students to think critically about course content — before, during and after class ends. To increase faculty comfort with the...
Video: Crafting a Professional Digital Identity
Oct. 26, 2010—Presentation for digitalVU month — Social media’s Facebook, LinkedIn, Twitter, blogs, and so on — give us plenty of opportunities to share our thoughts online. However, these platforms can sometimes make it hard to know just how public our comments are, as a Dartmouth religion professor found out recently when some comments she made on...