CASE interview with Melanie Moran about Coach Announcement
Our own Melanie Moran was interviewed for the CASE Social Media blog recently. The topic: Vanderbilt’s announcement of our new head football coach on Facebook.
“The discussion of the coach search – and so many of the conversations about college athletics overall – lived in social media. We wanted and needed to be where those conversations were happening, which was on Facebook, on Twitter and on blogs. We also knew, given the chatter around this and any major coaching announcement, it was unlikely we’d be truly “breaking” the story. With that in mind, we wanted our fans to hear from us, first, directly and officially, who would be leading the Commodores into the future. Our fans are active and vocal on Facebook, so we went there first. We immediately followed up with all the traditional mainstream channels and also engaged pretty extensively on Twitter.”