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We’ve won a major award

Jun. 16, 2014—No, it’s not a leg lamp, but it’s the next best thing: The Tennessee College Public Relations Association honored us with an award for one of our social media campaigns! More than 220 entries were submitted by universities and colleges across the state for the annual competition, which was judged by advertising, marketing and public relations...

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Apr. 28, 2014—One of the things our office does is track web and social media analytics: What were the top five most viewed Vanderbilt news stories of the week? Which Facebook post had the greatest reach? How many likes did we get on Instagram? That sort of thing. We report this information to a variety of people,...

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Vanderbilt Facebook Tabs — Add one today!

Jan. 30, 2012—Are you the administrator of a Vanderbilt-related Facebook page? We provide the following Facebook tabs for use on any official Vanderbilt page. Add one or more today! VUCast – Vanderbilt’s Weekly Video Newscast Add to your page Research News at Vanderbilt Add to your page Undergraduate Admissions Add to your page   To add these...

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Oh say can you see? It’s the new American Studies site!

Jun. 28, 2011—The website for the redesigned American Studies site went live June 21. The site also includes information about the American Studies Sustainability Project, a campus-wide program for the 2011-12 year featuring curriculum, speakers, exhibits etc.   They wanted a look that felt like Americana with a touch of Hatch Show Print (Hatch does all their Road...

Read more – VU social media, all in one place

Feb. 1, 2011—Having trouble keeping up with all that’s going on at Vanderbilt? Heard of Twitter and Flickr but not sure what they are? Knee deep in social media but looking for a way to pull it all together? A new website,, helps meet all of these needs by aggregating Vanderbilt’s main social media accounts on Facebook,...

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CASE interview with Melanie Moran about Coach Announcement

Jan. 11, 2011—Our own Melanie Moran was interviewed for the CASE Social Media blog recently. The topic: Vanderbilt’s announcement of our new head football coach on Facebook. “The discussion of the coach search – and so many of the conversations about college athletics overall – lived in social media. We wanted and needed to be where those...

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Vanderbilt welcomes Coach Franklin

Jan. 6, 2011—The university announced James Franklin would be its next head football coach Dec. 17, 2010, ending weeks of rabid speculation by mainstream and social media about the coach’s identity. Leading up to the announcement, Web Communications worked closely with our colleagues across Public Affairs – Creative Services, Athletics, Video – to be sure we had...

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Updating VU’s Social Media Directory

Nov. 8, 2010—We’re updating the VU Social Media Directory – please submit your department/office/organizations social media presences. If you are submitting sites for multiple organizations – please submit the form once for each organization you are reporting for.

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Video: Crafting a Professional Digital Identity

Oct. 26, 2010—Presentation for digitalVU month — Social media’s Facebook, LinkedIn, Twitter, blogs, and so on — give us plenty of opportunities to share our thoughts online. However, these platforms can sometimes make it hard to know just how public our comments are, as a Dartmouth religion professor found out recently when some comments she made on...

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Social media handbook released

Apr. 8, 2010—A new handbook for university faculty and staff wishing to use social media tools such as Facebook or Twitter to promote their program, research or department is now available. The handbook is available online. The handbook, produced by the Office of University Web Communications in the Division of Public Affairs, includes: An overview of how...

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Social Media – why it matters and how to use it in your job

Oct. 16, 2008—Listen Now: Presentation from Lacy Tite on Oct. 16:   Social Media: why it matters, how it can enrich your life, and ways it might even help you do your job better. We discussed facebook,, twitter, flickr, google apps, netvibes, etc. – what they are and why they’re worth your time. Facebook is more...

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