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‘content’

Click here to find out why you shouldn’t use “click here” on your website

Jul. 17, 2017—We’ve all seen it… To sign up, click here. To watch a video on this topic, click here. Read more about this topic here. But just because “click here” is ubiquitous on the web, doesn’t mean it’s best way to help your readers navigate your website. Here are a few reasons to avoid it: SEO:...

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Free range content

Apr. 15, 2011—More stories. More platforms. Shrinking media market. Same amount of staff. What’s a content producer to do? Set your content free. Allow it to graze and mingle where it, and its readers, listeners and viewers are. Let it reproduce on any and every site that wants it. House it in a flexible and adaptable barn...

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