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Digital Strategies Communications and Marketing

Submit KeyMatches for the google search appliance

Posted by on Wednesday, June 30, 2010 in digitalVU, Info.

A KeyMatch associates a specific term with a particular result, enabling you to direct users to a result that is especially relevant but that might not appear at the top of the results page. For example, if someone were to search for “event”, we can make sure that the top result for that search will be the University Calendar. No matter how many other pages may come up in the results – we determine what shows as the highlighted result.

If your department would like to submit KeyMatches to be added to the Google Search Appliance, download this excel spreadsheet and add your keymatches, and then submit it to our office. (The spreadsheet has some examples to help you get started).

Some Tips and Terminology for KeyMatches

To create a KeyMatch, you must specify the word, phrase, or exact match criteria for which a specific result will be returned. The rules for creating a KeyMatch are described in the following table.

KeyMatch Type Criteria (none are case-sensitive) If search query is “Abraham Lincoln” Reason for KeyMatch
KeywordMatch A word that must appear anywhere in
query.		 KeywordMatches = “Abraham” and “Lincoln” If your KeywordMatch is “Abraham Lincoln”, the search query must include both “Abraham” and “Lincoln” to trigger this KeywordMatch.

To get a KeywordMatch for either “Abraham” or “Lincoln,” then enter two KeywordMatches: one for “Abraham” and one for “Lincoln.”
PhraseMatch A phrase that appears anywhere in query. For the phrase to match, all of the words must be present, the order of the words must be the same with no intervening words, and any hyphens in the query must be matched. PhraseMatch = “Abraham Lincoln,” “President Abraham Lincoln,” “Abraham Lincoln president,” and “young Abraham Lincoln” These are all phrase KeyMatches because the words appear in the order entered in the search query, “Abraham Lincoln.”

“Abraham the Tall Lincoln” is not a PhraseMatch because “the Tall” separates the phrase “Abraham Lincoln.”
ExactMatch Phrase must exactly match the query. ExactMatch = “Abraham Lincoln” Only “Abraham Lincoln” is an ExactMatch for the query. “President Abraham Lincoln” and “Abraham Lincoln’s” are not ExactMatches.

If you have any questions about KeyMatches, please contact our office.

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