Social Media Handbook
Appendix C: Setting Up a Flickr Account
A Flickr account can be a great way to promote the activities of your department or program, showcase accomplishments and events, engage with students, faculty, staff, alumni and the community, and create a forum for conversation and discussion. This document provides information on how to get started as well as guidelines on do’s and don’ts for official Vanderbilt Flickr accounts.
Flickr is free and gives you:
- 1 Terabyte of photo and video storage
- Upload photos of up to 200MB per photo
- Upload 1080p HD videos of up to 1GB each
- Video playback of up to 3 minutes each
- Upload and download in full original quality
- Unlimited monthly bandwidth
A paid Flickr account (~$49/year) gives you the same as above but without ads. A “Doublr” account for $499 a year gives you 2 Terabytes of photo and video space.
Before you create a new Flickr account:
- Confirm that there isn’t already a Flickr account in use by your department.
- Secure the approval of your department chair or program manager. Keep in mind that the page will become an official communication piece of the university, and as such should follow all guidelines regarding professionalism, confidentiality and decorum applied to any such communication. Unlike with your personal Flickr account, with this account you will be speaking for the university. Medical Center programs must follow additional guidelines; discuss with your supervisor before proceeding.
- Consider if you really need an account. How many photos will you upload per month? Where do you plan to use these images? If you only have a handful of images, Web Communications may be able to upload them to the main Vanderbilt Flickr account, where they will be seen by more people.
- Join the Vanderbilt Group – that way, more people will see your photos.
- Avoid uploading TOO many photos. Try not to upload photos that are extremely similar. For any given event / album – only upload the BEST photos.
- Tag and organize your photos. Create albums and collections. If you tag and organize photos as you upload them, it makes maintenance so much easier.
- Include a link to your flickr page on your Web site – or better yet explore flickr’s apps to find one that will allow you to embed a gallery on your site.
- Link your flickr account to your facebook and twitter accounts . . . or post a new message or tweet anytime you’ve posted a new album.
- Monitor comments on your flickr page daily and respond to those that warrant it. Encourage two-way communication. Delete those comments that include personal attacks, vulgarity or racial / other slurs, but be prepared for critical comments. Do not delete comments simply because they are critical – rather, respond on the wall or directly to the individual with additional information.
- Include a link to your flickr in your e-mail signature.
- Include your flickr page in promotional materials.