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Social Media Handbook

Social media has changed the way we communicate – both as an institution and as individuals. With tools such as YouTube, Facebook, Twitter, blogs and Flickr, anyone with an Internet connection now has the ability to create a dynamic Web presence, update it from wherever they are whenever they want, and share their content instantly with friends and followers around the world. Social media has given Vanderbilt the opportunity to engage in ongoing “conversations” with our students, faculty, staff, parents, alumni, colleagues, fans and friends about what is most important to them, extending the community found on the Vanderbilt campus to the world.

Vanderbilt University supports the use of social media by employees to connect with students, fellow faculty and staff, alumni, fans, colleagues and more. This handbook provides guidance on how to do so effectively, safely and within university guidelines.

Social media is constantly changing. As a result, this handbook will continue to evolve. If you have suggestions, please email University Web Communications at

VUMC departments, please refer to the VUMC Social Media Toolkit.