One of the things our office does is track web and social media analytics: What were the top five most viewed Vanderbilt news stories of the week? Which Facebook post had the greatest reach? How many likes did we get on Instagram? That sort of thing. We report this information to a variety of people, we use it to drive our content strategy, and sometimes we just sit back and say, “Wow.”
Today was one of the “wow” days.
We hit a few milestones over the past week: Our Flickr photos now have over 8 million views. The videos on our YouTube channel have been viewed more than 4 million times. And we’re closing in on 75,000 likes on Facebook.
Too often, we have our heads down, powering through the work, especially during end-of-the-academic-year madness. We need milestones to show us where we are and how far we’ve come, to pause the work for a minute and just say, well, “wow.”
If you’re one of the many followers, fans or friends who’ve helped us get here, thank you! And if you’re not following the social media conversation – you can start today: