Social Media Handbook

YouTube is a popular way to reach large audiences with your videos. Vanderbilt strongly discourages individual campus offices (schools, departments, student groups, etc.) from setting up their own YouTube channels. We instead encourage all school/departments to use the official Vanderbilt YouTube channel. The benefit to the schools is accessing a much larger audience than they would on their own channel, and the benefit to the viewer is they are then linked in with all of the content VU has to offer on YouTube.

For information about VUMC’s YouTube presence, please see their Social Media Toolkit.

Getting started with YouTube

1. First, if your office does not already have a directory on the streaming server, go to the ITS Media Services page, scroll down to Streaming Content Storage, and fill out the form to request space.
2. Once your account on the streaming server has been established, contact Beth Fox in University Web Communications. She manages the Vanderbilt YouTube channel and will walk you through the next steps of getting your content on to YouTube.
3. Do not submit any videos to Web Communications for YouTube that contain copyrighted material. You must be able to show that you have permission to use all video clips, music, etc. that are featured in your video.