Social Media Handbook
Appendix B: Setting up a Facebook fan page
A Facebook fan page can be a great way to promote the activities of your department or program, showcase accomplishments and events, engage with students, faculty, staff, alumni and the community, and create a forum for conversation and discussion.
Before creating a page for your department, however, take a moment to consider if it’s the best way to reach your intended audience. Sometimes creating an email list, a post on the University Calendar, a my.vanderbilt page or a Tweet by the main Vanderbilt Twitter account may make more sense.
- Monitor comments on your Facebook page daily and respond to those that warrant it. Encourage two-way communication. Delete those comments that include personal attacks, vulgarity or racial / other slurs, but be prepared for critical comments. Do not delete comments simply because they are critical – rather, respond on the wall or directly to the individual with additional information.
- Do not use the black and gold V as your profile picture. This is reserved for the official VU Facebook page.
- Consider using one of the square V social media icons.
- Your cover image takes up the width of your Facebook page. It should be at least 399 px wide and very high quality. Looking for campus images to use? You can use the photos on our Flickr page. If you want to see what your profile image looks like on your timeline cover image, you can play with that in this Photoshop file: Download it.
- Images for your tabs: This is where you can place your call-to-action items – these should be attention-grabbing and lead your visitors to more content.