#VUSwift contest awarded Silver by TCPRA
The University Web Communications social media team was honored with a Silver award by the Tennessee College Public Relations Association during the organization’s spring 2016 conference.
For the contest, students were asked to share on social media, using only Taylor Swift lyrics, “how Vanderbilt has made your ‘Wildest Dreams’ come true,” a reference to Swift’s latest single at the time. The prize? Free tickets to the Taylor Swift concert at Bridgestone Arena, sitting in a private suite, with Chancellor Nicholas S. Zeppos.
More than 360 entries were received via Twitter, Tumblr and Instagram. Twenty qualified entries were then randomly selected as finalists; seven of those were then randomly selected as winners. Finalists not selected to attend the concert were invited to sit with the chancellor in his box seats at the Vanderbilt vs. Kentucky football game.
The contest was managed by University Web Communications’ social media team in coordination with the chancellor’s office. To see the winning entries and more photos from the concert, visit the Get Social website.